Rev·amp by Softonic
Art Direction & Visual Identity
In addition to my work with Softonic, I was responsible for the complete redesign of Rev·amp, a sub-brand of Softonic focused on modernizing and optimizing software solutions, offering refreshed versions of digital products to improve user experience, performance, and design. It aligns with Softonic’s core mission of making software more accessible and user-friendly.
After conducting a thorough brand analysis, I began by redesigning the Rev·amp logo. The existing logo lacked integration with Softonic's brand identity, so I refined its colors and shapes to better align with the parent brand, giving it a more consistent and polished look. Following that, I led a full redesign of the Rev·amp website, which had become outdated and no longer met current design standards. The project also included developing a wide range of brand-related elements to increase sales: packaging, merchandising, event materials, illustrations, reports, and more.