Softonic
Art Direction & Visual Identity
Softonic is a global software discovery platform that provides safe and reliable software solutions. Serving over 100 million users in 15+ countries, it offers a vast library of apps across multiple platforms. Since its founding, Softonic has focused on making technology accessible and user-friendly.
As Senior Graphic Designer and Art Director, I ensured brand cohesion across all departments, including Marketing, Product, HR, Sales, and Content & SEO. I led design and art direction for digital and print formats—such as the website, newsletters, templates, packaging, merchandising and social media—creating a consistent brand presence that reinforced Softonic's core values.