Softonic

Art Direction & Visual Identity

Softonic is a global software discovery platform that provides safe and reliable software solutions. Serving over 100 million users in 15+ countries, it offers a vast library of apps across multiple platforms. Since its founding, Softonic has focused on making technology accessible and user-friendly.

As Senior Graphic Designer and Art Director, I ensured brand cohesion across all departments, including Marketing, Product, HR, Sales, and Content & SEO. I led design and art direction for digital and print formats—such as the website, newsletters, templates, packaging, merchandising and social media—creating a consistent brand presence that reinforced Softonic's core values.

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Glymur | Visual Identity + Video