This project was created as part of a design proposal for Lottusse and has no direct affiliation with the brand.

For this concept, I developed a fresh digital design approach that enhances the brand’s elegant and timeless essence. The project included a sleek website redesign, engaging Instagram stories—both static and animated—and two tailored newsletters: one for the men’s collection and another for the women’s line. Some of the animated stories were created using artificial intelligence to bring a dynamic and innovative touch to the brand’s digital presence.

This creative direction blends sophistication with a modern digital approach, ensuring a seamless and captivating experience across platforms. The visual storytelling highlights Lottusse’s craftsmanship while maintaining a refined and contemporary aesthetic.